Saudi Arabia is the largest economy in the Gulf and a growing market for food products, textiles, construction materials, medical supplies, and consumer goods. Economic diversification under Vision 2030 has created new demand across construction, hospitality, healthcare, and retail. Close ties with Pakistan make it a natural market — but its conformity systems require preparation.
The SABER Platform
Saudi Arabia uses SABER, an electronic platform run by the Saudi Standards, Metrology and Quality Organization (SASO), for conformity assessment of many consumer and industrial products. Depending on the product's risk category, SABER typically involves:
- A Product Certificate of Conformity (PCoC) for the product, issued by an approved conformity assessment body, and
- A Shipment Certificate of Conformity (SCoC) for each shipment
Requirements depend on the product and the applicable Saudi technical regulations. Your Saudi importer registers on SABER and requests certificates; you provide technical documents and test reports. Allow time for certification before the first shipment.
Food, Medical Devices, and the SFDA
The Saudi Food and Drug Authority (SFDA) regulates food, drugs, medical devices, and cosmetics. For food, expect requirements for product registration, labelling in Arabic, shelf life, halal certification, and health certificates. Medical devices generally require SFDA marketing authorisation. See exporting surgical instruments.
Halal and Arabic Labelling
Food products must meet halal requirements, with halal certificates from bodies recognised by Saudi authorities. Labels for food and many consumer products must include Arabic. Plan labels for the Saudi market from the start. See labeling requirements for export.
Duties and VAT
As a GCC member, Saudi Arabia applies the GCC common external tariff, with many goods at around 5% — though Saudi Arabia applies higher rates to some products to support domestic industry. VAT is charged at 15%. Check the rate for your product.
💡 Start SABER early
Conformity certificates can take weeks to obtain, especially for the first product certificate. Ask your Saudi buyer about SABER requirements as soon as you discuss an order — not when the goods are ready to ship.
Opportunities Under Vision 2030
Saudi Arabia's diversification programme has created demand in:
- Construction and real estate: marble, granite, building materials, and furniture — see exporting marble and onyx
- Hospitality and tourism: hotel textiles, towels, linens, and furnishings
- Healthcare: medical supplies and surgical instruments
- Food security: rice, spices, and processed foods — see exporting rice from Pakistan
- Retail: apparel and consumer goods
Business Culture
As in the wider Gulf, relationships and trust are central. Buyers often prefer face-to-face meetings, and decisions may involve senior family members or executives. Be patient, responsive, and respectful of business customs, including working weeks and religious holidays such as Ramadan, when business rhythms change.
Payment Terms
Letters of credit are common for new relationships and larger orders. Established buyers may use documentary collections or open account. Qualify new buyers carefully. See payment terms for new buyers.
Logistics
Sea freight from Karachi reaches Saudi ports such as Jeddah and Dammam in days to a couple of weeks. Air freight is common for perishables and urgent goods.
Finding Saudi Buyers
- Saudi trade fairs in construction, food, and healthcare
- Distributors based in the UAE who also serve Saudi Arabia
- Direct outreach to importers and distributors
- Pakistani business networks in the Kingdom
- Trade facilitation partners with Gulf networks
Frequently Asked Questions
What is SABER in Saudi Arabia?
SABER is Saudi Arabia's electronic conformity assessment platform. Many products need a product certificate of conformity and a shipment certificate before import.
What is the VAT rate in Saudi Arabia?
VAT in Saudi Arabia is 15%, in addition to customs duties.
Do food exports to Saudi Arabia need SFDA approval?
Food products must meet SFDA requirements, which can include product registration, Arabic labelling, halal certification, and health certificates. Your importer will confirm specifics.
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